//Case Study Canada
Case Study Canada2018-10-11T11:20:51+00:00

Case Studies

Case Study – Destination Canada

Launching and amplifying the Canada
Brand in the China market

Goals

We launched an ambitious digital campaign to raise brand-awareness and distinguish Canada from competitors like the USA, Australia and Europe

What we did

Online TV series and video campaigns were at the core of the strategy, supported by social media, web and travel trade solutions.

Results

Double digit Chinese inbound visitor growth at 24% yoy growth in 2016

This became the 3rd most popular National Tourism Organisation WeChat account in 2017

Case Study – Destination Canada

Weibo

+750,000 fans
1.5-2 million average monthly views
Video integration and livestream

WeChat

2017 3rd most popular National Tourism Organisation WeChat Account
Daily original content creation
Regular mobile campaigns including custom video and animation productions

Case Study – Destination Canada

UGC video campaign “I am an actor”

Recruit consumers and KOLs to create short videos with public vote and KOL judging panel
+5,000 UGC video participants
+56,000 visitors to campaign website
+ 190,000 likes of Meipai KOL videos

Case study – Scoot

Low cost carrier targeting post 80s and 90s professionals and adventures

Brand awareness to sale activations

Goals

Drive brand awareness for Singaporean LCC Scoot in target audience segments in second tier cities

What we did

Youthful brand content strategy with targeted KOL promotions in second tier cities. Passenger data collection for social campaign targeting. Partnership FAM trips with Singapore Tourism Board.

Results

Double digit Chinese inbound visitor growth since 2012– 24% yoy growth in 2016

Third most popular National Tourism Organisation WeChat account in 2017

Case Study – Scoot

Social content and campaigns

5th most popular airline account on WeChat in 2017
WeChat average PV 15,000/post
Organic growth 8% per month
Fans location aligned with 2nd tier departure cities
Partnered with Chinese airports on HTML5 mobile game campaign for Scoot passengers in the terminal – data for future loyalty campaigns
Delivered Singapore Tourism Board FAM trip

Case study –Norwegian Cruise Line

We launched the brand in the China, supporting brand awareness, engagement and trade sales management in highly competitive homeport cruise market

Goals

The key objective was to drive brand awareness for new Chinese ship, Norwegian Joy, and to generate sales and lead generation from social and website.

What we did

We developed a local website with a dedicated trade resource centre. We oversaw daily original content creation and bi-weekly sales lead generation and engagement campaigns on social media. We developed an onboard mobile app accessible offline with its own guest chat functionality.

Results

Results: 15% month on month WeChat fans growth

This became the 5th most popular cruise WeChat account after 12- months.

Norwegian Cruise Line

CN Website
Website supports consumer discovery on PC and mobile
Dedicated trade resource centre – travel agents can download and customize resources

Mobile app

Onboard customer service and reservations
No need to access WiFi – servers on deck
Custom built chat interface supports guest, tour leader and NCL staff chat with voice and text

Case Study – Norwegian Cruise Line

Case Study – Norwegian Cruise Line Interactive and animated mobile campaigns

Video and animation production to leverage celebity influencer Wang Leehom
Dual screen technology – watch Norwegian Joy sale across two phone screens

Bi – weekly engagement campaigns
Weibo and WeChat sales lead generation for NCL sales team follow up