The SEO landscape in China is constantly changing with new market entrants, and increasing algorithm sophistication to determine more accurate search results. However the core principles behind effective remain:-
Our starting point for SEO strategy in China is always defining key targets, based on market analysis, so that KPIs are both viable and achievable.
Good quality, unique and regularly refreshed content is essential for effective indexation. Our China-based content teams are able to advise on draft copy for Clients sites, Social Media presence and on blogging platforms.
Ensuring that a site has strong local-link equity from relevant, authoritative sources is key to increasing organic visibility on Baidu and the other key Chinese search engines. Our focus is very much on harnessing our Clients content to build natural link equity.
It is key that all metrics of success are quantifiable and measurable; core metrics such as local ranking increases and traffic uplift are outward signs of success, but more importantly the quality of traffic metrics must be measurable; conversion data, dwell time, and bounce rates.
We are in the business of growing your business.
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