Regroup has been brought on-board to rebrand and reposition this upcoming Cashmere Fashion brand online, to establish a global footprint.
A key thrust here is to drive expansion of the brand into China, where there is a rapidly growing market. Regroup provide consultancy, e-commerce and Social Media maintenance for this brand across WeChat, Weibo, Search on Baidu and Marketplace.
Regroup has been brought on board to drive Social Media activity in China, to help extend the reach of this iconic brand. Regroup have launched Usborne Publishing on Weibo and on WeChat; China’s leading Social media channels, and are overseeing a digital marketing campaign to extend reach to consumers not already familiar with the brand.