• Reaching the World’s largest online market

    Grow your business in China

    We are an award-winning digital agency committed to helping Western brands define
    and action strategy for China.

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  • Working on China’s leading e-commerce platforms

    grow your brand on Tmall and JD

    China accounts for over 40% of the World’s e-commerce transactions. We can help
    establish and grow your brand on Tmall and JD – China’s leading e-commerce platforms

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  • WeChat is a key channel for reaching China

    We define brand strategy on WeChat

    With over a billion users, WeChat is a key channel for reaching China.
    We define brand awareness and customer acquisition strategies via WeChat

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  • What We Do

    Transforms Businesses

    Regroup China is a specialist digital agency committed to helping Western brands define
    and action strategy for growth in China – the World’s largest online marketplace.

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We have 10 years’ experience
of building brands in China

Our specialist teams in London, Bremen, Guangzhou and Shanghai provide
a service tailored to the needs of Western brands wishing to enter the China market

#Rethinkchina

Defining Strategy

We help our clients quantify the market potential and the competitor landscape in China, to identify where the key growth opportunities exist

Building Sales

Our teams provides expertise across key acquisition channels such as Tmall, JD, Baidu and WeChat. We are in the business of growing your business

Achieving Fame

We work closely with our clients to establish an online dialogue with their audience on key Social channels such as WeChat, Weibo, and Little Red Book

Design & Build

We provide a full service branding, design & web site build service for the Chinese market

Reputation

We provide online reputation management services for brands entering China, spanning brand asset-ownership, trademark protection, social monitoring, and crisis management

Latest Projects

Below are some of our recent projects

Downing Student

Downing is a leading player in the Student property market in the UK. Regroup developed the first property booking-engine on a WeChat mini program, enabling students to book property via WeChat using WeChat Pay to place a deposit.

P2i

P2i is a market-leader in nano-coating protection for electronic devices, with a global footprint. Regroup manage digital marketing across multiple territories spanning Europe, India and China, building brand-awareness and lead generation, via WeChat, Weibo and LinkedIn.

Billingham

Billingham Bags are a mark of quality and provide unrivalled protection for cameras and equipment. Building brand awareness and sales, Regroup have established a solid footing in the China market for Billingham, via WeChat and Weibo. View the Billingham Weibo account here - https://www.weibo.com/u/6975612372?is_all=1#_0

The British House

The British House is a unique multi-brand Department store located near Tiananmen Square, selling premium British products to the growing domestic market. Regroup manage Social brand building and reach tactics via Weibo, WeChat and the management of an e-commerce store. Regroup produced the first all British WeChat Mini program for TBH. For more information visit - http://www.thebritishhouse.com.cn/

The Best of British

Regroup was selected as the official digital agency for the biggest all-British Retail show in China. Over 300 brands attend the Best of British, with 40,000 visitors. Regroup supported retail activity via the development of a ground-breaking multi-brand WeChat e-commerce mini-program, facilitating direct selling, at the event.

Brennenstuhl

Regroup designed the first China web site for Brennenstuhl. Brennenstuhl provides high quality cable reels, extension cables, socket strips and LED lighting. The new web site is part of a multi-channel launch campaign in China which includes 1688, and WeChat.

What Our Clients Say

Alex Stevens

Senior Marketing Manager, Communications

“ We are a global law firm that had recently opened an office in China, and we identified WeChat as a key platform to build our business there. We found Regroup to be an extremely knowledgeable and accessible team who was able to build a comprehensive WeChat marketing and advertising campaign closely aligned with our core commercial objectives. From detailed and digestible analytics reports to handling our numerous 11th-hour requests, we were, are and continued to be very satisfied with their level of professionalism.”

Jamie Powell

Group Retail & Marketing Director

“ Regroup provided Social Media content, Social media marketing and the development of WeChat mini program to support our offline marketing strategy in China. Regroup delivered on time, to budget and to brief, and demonstrated high professionalism and expertise throughout.”

Alex Riley

Asia Sales Manager, Usborne Publishing

Regroup have allowed us to establish our brand in China and reach out to a vast new customer base. They have given us key insights into doing business in China and how best to present our company and products.

News

30
Dec
Regroup China work with Wolf 1834 to build their brand in China
  • regroup

We are pleased to announce that Regroup have been selected to work with Wolf (https://www.wolf1834.com/), the international market leader in watch winding and watch storage pieces, in support of their...

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4
Dec
Regroup China work with Occhio to support expansion in China
  • regroup

We are proud to announce that our newly-opened German office will be working with the Munich-based luxury lighting designer Occhio – https://www.occhio.de/, in support of their expansion plans in China....

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30
Nov
What is Double 12? And Why is it Important for Western Brands?
  • regroup

For retailers in the West promoting their products to China, the emergence of Double 12 (12th of December) is becoming more and more a key event that needs to be...

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GET IN TOUCH


Please contact us to find out more about reaching the World’s largest market.