China is the biggest online market in the world. How do you protect your name online in China? What are the key considerations, and how to strategise? Join this webinar, with guest speaker Scott Muir – MD of Regroup China. Regroup provide dedicated digital marketing services for UK businesses reaching China. One of Regroups’ core services is in protecting Brands and Individuals reputation online in China, providing services for Online Reputation Management, Brand Monitoring and Brand Protection.
The Digital landscape in China – the key channels
‘Owning’ your assets/ protecting your name
Monitoring brand noise/ How to keep informed
Addressing negative coverage – pre-emptive/ proactive tactics