Regroup produced the first all-British e-commerce mini-program for The British House, a unique Department store in central Beijing. The mini program quickly acted as a key sales channel helping to reach the wider audience beyond the physical store.
Regroup programmiert bereits seit mehr als zwei Jahren WeChat Mini-Programme. Hierbei haben wir bereits bahnbrechende Applikationen aufgebaut wie beispielsweise eine E-Commerce Plattform für die größte UK Tradeshow in China (The Best of British) und eine Booking Engine für Downing Property.
As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.
WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.
It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.