WeChat Mini-Programs

WeChat Mini-Programs

Mini Programs are:

  • Apps within an App
  • Facilitate enhanced functionality within the WeChat account i.e. e-commerce, Location-based marketing
  • Mini Programs are generally smaller/ more streamlined than traditional apps
  • There is no download/ storage for individuals
  • They load faster than apps as they are hosted on Tencent servers
  • They are cheaper to build than native apps – 20% of the cost, 80% of the functionality
  • Mini Programs are linked to WeChat Pay, whereas native apps can use other payment gateways

Regroup have been building WeChat Mini Programs since their inception over 3 years ago. We have produced truly ground-breaking Mini-Programs for:

Best of British

Regroup produced a multi-brand e-commerce Mini Program store for the biggest UK trade Show in China – The Best of British, selling products for over 40 different brands.

Downing Property

Regroup produced a first-of-its kind property-booking engine for Downing Property, one of the UK’s leading student property portals.

Department for International Trade

Regroup is building one of the most ambitious Mini Programs yet; a portal for UK food and drink brands to sell via WeChat to China.

If you are interested in engaging with China, we would be happy to provide a free consultation.
Please fill in your details in the form below and we will be in touch in due course.


    Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

    As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.

    WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.

    It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.

    Read More