WeChat Mini-Programs

Regroup have been building WeChat mini Programs since their launch over 2 years ago. We have produced truly ground-breaking mini programs for the biggest UK trade Show in China – The Best of British, a first-of-its kind property-booking engine for Downing property, and as a multi-brand e-commerce store for the Beijing-based Department store The British House.

Mini Programs are:

  • Apps within an App
  • Facilitate enhanced functionality within the WeChat account i.e. e-commerce, Location-based marketing
  • Mini Programs are generally smaller/ more streamlined than traditional apps
  • There is no download/ storage for individuals
  • They load faster than apps as they are hosted on Tencent servers
  • They are cheaper to build than native apps – 20% of the cost, 80% of the functionality
  • Mini-programs are linked to WeChat Pay, whereas native apps can use other payment gateways

For a free consultation for WeChat Mini-Programs click here.


Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.

WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.

It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.

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