Regroup produced the first all-British e-commerce mini-program for The British House, a unique Department store in central Beijing. The mini program quickly acted as a key sales channel helping to reach the wider audience beyond the physical store.
Regroup have been building WeChat mini Programs since their launch over 2 years ago. We have produced truly ground-breaking mini programs for the biggest UK trade Show in China – The Best of British, a first-of-its kind property-booking engine for Downing property, and as a multi-brand e-commerce store for the Beijing-based Department store The British House.
As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.
WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.
It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.