WeChat Mini-Programs

WeChat Mini-Programs

Mini Programs are:

  • Apps within an App
  • Facilitate enhanced functionality within the WeChat account and can be used to build store fronts and other functionality
  • Mini Programs are generally smaller/ more streamlined than traditional apps
  • There is no download/ storage for individuals
  • They load faster than apps as they are hosted on Tencent servers
  • They are cheaper to build than native apps – 20% of the cost, 80% of the functionality


Regroup have been building WeChat Mini Programs since their inception. We have produced ground-breaking Mini-Programs for:

Great British Food Program

Regroup developed the WeChat store for The Great British Food program, selling artisanal British food and drink brands to mainland China.

Downing Property

Downing is a leading player in the Student property market in the UK. Regroup developed the first property booking-engine on a WeChat mini program, enabling students to book property via WeChat using WeChat Pay to place a deposit.

If you are interested in engaging with China, we would be happy to provide a free consultation.
Please fill in your details in the form below and we will be in touch in due course.


    Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

    As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.

    WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.

    It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.

    Read More