Regroup produced the first all-British e-commerce mini-program for The British House, a unique Department store in central Beijing. The mini program quickly acted as a key sales channel helping to reach the wider audience beyond the physical store.
WeChat is best described as an ‘eco-system’, combining messaging, call, social media, e-commerce, payment gateway, booking and other functionality.
It has never been easier for foreign brands and businesses to set up their own WeChat official account, using an overseas business licence. Regroup can set-up, design and populate the account so it is ready to be promoted.
We typically present monthly content plans in your own language, and once approved it becomes localised by our teams in China and posted.
WeChat advertising is becoming more and more sophisticated, and an essential means to building up your follower base.
Regroup have been building WeChat mini programs since they were rolled out in 2017. We have built e-commerce shops, informational apps, and booking engines using as mini programs.
As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.
WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.
It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.