The data doesn’t lie. Our PPC management teams in China work tirelessly to identify trends, and patterns from data to ensure we maximise returns fro brands entering this growing market.
It is key that campaign activity across multiple channels are managed in tandem to ensure maximum returns. There is a strong dynamic between SEO and PPC, and as such it is vital that activities are coordinated, with shared intelligence.
Baidu PPC is many things; there are 8 sponsored ad slots, Baidu Brandzone and tailored remarketing options available. As such it is imperative that activity is managed by experts, who fully understand the machinations of Paid search on Baidu, but also the other lading Search engines in China, such as Sogou, and Soso.
PPC is an ROI channel, and as such it is key that campaigns are undertaken by people who can understand your business, and your commercial drivers.
The starting point with all of our activity in this domain is establishing a viable CPA for our Clients, all other planning and execution works back to this metric.
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