Finland-based QOCO Systems enables operational excellence and efficiency in the aviation industry with disruptive SaaS solutions. Regroup have come onboard to develop QOCO’s digital presence in the China market, the world’s leading aviation market, with the launch of a dedicated Chinese web site – and WeChat account.

Regroup proved to be a great partner, providing us with an excellent experience! Their professionalism, expertise and eagerness to help QOCO grow in the Chinese market made them a trusted partner. We look forward to furthering our collaboration and creating successful projects together. With their knowledgeable guidance on navigating China’s unique business landscape, we feel confident that partnering up with Regroup will ensure success for any endeavor.

Key Seasonal Dates to consider in China, 2023.

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Pioneering British skincare brand Emma Hardie has launched a new multi-channel strategy in the Chinese market this Autumn, partnering with Regroup China. Emma Hardie’s new TMall Global flagship store and WeChat mini-program store went live in September, and are soon to be followed by flagship stores on and Douyin, all of which are sure to go down well with the brand’s passionate legion of followers in China.

The Regroup China team has also launched the brand across a range of Chinese social media channels, managing content on WeChat and Little Red Book, featuring influential beauty bloggers, adding to the buzz around products such as Emma Hardie’s multi-award-winning Moringa Balm, with personal reviews and beauty tips.

Regroup are also managing live-streaming events featuring established beauty KOL names during the run up to this year’s all-important Single’s Day shopping festival on 11 November.

With sales growing daily, we’re excited to see what the future holds for Emma Hardie in China!



Little Red Book: 
WeChat store:

Incredibly, this year knitwear brand John Smedley celebrates its 238th birthday. The company continues to move forward – patiently, gracefully, modestly, with the classic style that has made it legendary in the fashion world. This year, building on its success in Europe, North America, the Gulf, Singapore, and especially Japan, its single biggest export market, John Smedley is now launching a suite of digital activities in mainland China, to drive the brand forward in the World’s largest market.

Since 1784, British knitwear manufacturer John Smedley has been synonymous with quality fabrics. Nearly two-and-a-half centuries later, and still based in the same old “mill” buildings in the small village of Lea, near Matlock in Derbyshire where all its garments are manufactured and hand-finished, the brand is going from strength to strength.

It was in the 1960’s that John Smedley’s name really began to gain an international reputation, with stars such as Audrey Hepburn being photographed in Smedley’s cool “Catkin” roll-neck sweaters, and Sean Connery wearing a sky-blue “Adrian” polo-shirt in the classic 1962 Bond film Dr No. Queen Elizabeth II even paid a visit to the brand’s headquarters, and John Smedley was later awarded two “Royal Warrants”, marks of recognition for those specially selected companies who are suppliers to the Royal Households, thereby solidifying its place in the pantheon of luxury makers.

John Smedley pushes forward this month in China, supported by Regroup China, sharing exclusive product news and style tips through its official accounts on WeChat, Little Red Book and Weibo, and also launching an e-commerce mini program shop on WeChat, so customers can buy via China’s #1 app, thereby making the brand’s luxury merino wool and John Smedley’s sea-island cotton knitwear more accessible to China’s appreciating style-lovers.

John Smedley

John Smedley
Little Red Book

John Smedley

John Smedley has such a strong fan-base among designers that several of them, including Japanese streetwear legend Hiroshi Fujiwara and cool young British brand Lou Dalton, have collaborated with the brand, infusing Smedley’s classic designs with a frisson of edginess.

The fact that John Smedley knitwear appeals to such a wide range of people – from Queen Elizabeth and Sean Connery to Scarlett Johannsson and Fujiwara – is surely a testament to its quality and timelessness. In recent years the brand has also found legions of new fans in Asia, with 5 flagship stores in Japan alone, making it John Smedley’s top export market.

“We are hugely excited to be launching the John Smedley brand in mainland China on key digital channels, to reach such a huge potential audience. Based on the success we have seen in Japan; we believe China will be a key market for the John Smedley going forward.” Jess Mcguire-Dudley, Deputy Managing Director.

When John Smedley first opened his Derbyshire mill, he can hardly have dreamed that nearly 250 years later it would still be producing some of the world’s finest knitwear, and that garments bearing his name would be attracting a growing, youthful, quality-conscious, international fan-base; but we are sure that he would have been appreciated the reason for this remarkable success: true quality and craftsmanship are timeless, after all.

Neopac is an internationally renowned manufacturer of metal tins and plastic tubes based in Switzerland. Regroup China have launched Neopac’ s dedicated China web site at as well as an official WeChat account, supporting their activities in mainland China.

Martina Bracher, Product Marketing Manager at Hoffmann Neopac AG stated:

“We appreciate Regroup’s expertise about the Chinese market and the Chinese digital channels. Their way of project management is goal-oriented and their response times are very short. We have been very satisfied.”

618 is rapidly approaching again. Why should 618 be a key date in the retail calendar for global brands?

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WeChat’s app-store like mini programs (an app within an app) has topped the 450 million daily active users according to the WeChat Open Class Pro 2022 event earlier this year.

Mini-program usage is up 32% year on year, with an 80% increase in users paying via mini programs. There are now over 1 million mini programs available on WeChat, reflecting a boom in usage, on what is China’s #1 digital ecosystem.

Why is it important?

WeChat is part of the fabric of Chinese society, and mini programs provide an opportunity for brands to generate greater engagement with their audience and to monetise their Wechat traffic. Setting up a mini program shop on WeChat linked to WeChat pay is relatively straight forward and cost-effective, and perfect as a vehicle to test the market.

Mini programs allow users to access a wide range of services without ever leaving the main app. The system offers merchants a chance to access a huge user-base by building lightweight apps within WeChat instead of having to develop a separate app and convince users to go there.

Regroup China continues to be at the forefront of mini program development, having launch multi-brand stores and single brand stores for many leading UK retail brands.

Download our free mini program e-book here –

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Building on our long-established association in the luxury watch / watch accessory market in China, we are very happy to announce the launch of BUBEN&ZORWEG’s dedicated China web site;

The web site launch is the latest in a number of in-market activities being managed by Regroup China for BUBEN&ZORWEG, including the management of their WeChat content & advertising, and marketplace channels; Tmall and JD.

BUBEN&ZORWEG is world renowned for the highest quality in watch safe design and watch maintenance technology. Numerous pioneering achievements in watch winder technology, safe design and the newly created category of Multifunctional Masterpieces (Objects of Time®) set standards worldwide.

It is a pleasure to be part of the story, as the brand continues its growth in mainland China.

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