• +44(0) 207 458 4147
  • English
Regroup China
  • About Us
    • About Us
    • Our Team
    • Careers
  • Services
    • Market Entry Strategy
    • Achieving Fame
      • WeChat
      • Weibo
      • Little Red Book
      • Douyin
      • China Social Media Workshop
    • Building Sales
      • Market Place
        • Jing Dong
        • Tmall
      • SEO for China
      • PPC for China
    • Website Design and Build
    • Reputation Management
    • Localising Content
  • Our Work
    • B2C
    • B2B
    • Education
    • Food and Drink
  • Briefing
    • News
    • Events
      • WeChat Mini Programs
      • Rethink China
      • E-Commerce in China
      • ORM – China
  • Contact Us

Briefing

Sign-up for our tailored news service
  1. Home
  2. Blog
  3. The Great British Food Programme

The Great British Food Programme, an initiative delivered by Business West, is partnering up with Regroup China, a digital marketing agency which specialises in driving Chinese cross-border eCommerce sales, to launch the Great British Food Store.

  • October 15, 2020
  • Posted by: regroup

Great to announce Regroup China’s involvement in this very exciting project. A trailblazing initiative involving DIT and Business West, helping UK food and drink brands establish customers in the world’s biggest market – China. Regroup China designed and built the WeChat Mini Program store to facilitate the sales. #wechat #wechatminiprograms #rethinkchina #regroupchina #businesswest #DIT

The Great British Food Programme aims to connect UK food and drink producers with a host of Chinese buyers and consumers who are hungry to buy high quality British produce.

The Great British Food Store will be launched in November on the social media platform, WeChat, as a specialist mini-program and will give sought-after food and drink producers in the South West of England the opportunity to showcase and sell their products to a user base of 1.2 billion. According to Tencent, in 2019, WeChat users spent $115 billion through mini-programs, equivalent to £88 billion.

A report published by the Food and Drink Federation (FDF), showed that while exports of food and drink to the UK’s top markets fell in the first half of 2020, value sales increased by 0.3% to China.

Joining Regroup China as strategic partners in this initiative will be Elanders, an award-winning logistics company with expertise in getting products safely into China, who will be on hand to cover all the documentation, consolidation and logistical aspects of the store. Intellectual Property specialists, NJ Akers, will also provide advice on IP and other legalities that a business may encounter when launching a product in the Chinese Market.

Lee Hamber, Senior Sales Executive at Lilley’s Cider who has signed up to the WeChat opportunity said:

“Lilley’s see a huge potential in China for our products, including the sheer size of the population. There is also a growing interest in cider as well as English products, so being involved in the program is a great opportunity.

“Business West’s support has been so important as the WeChat program will allow us to tap into large audience of Chinese WeChat users and grow our brand internationally.” 

Paul Rostand, founder of Great British Biscotti, who has also been accepted onto the store said:

“China has been a target market for us since founding the brand because of the vast potential in both retail and food service. 

“By being part of the WeChat program, we hope to get the awareness and brand exposure to help us grow our exports in the Chinese market.”

Lex Thornley, Director of Blue Goose, producer of compostable coffee capsules said:

“Every lesson, webinar and blog post about launching in China and overseas talks about the need to understand the way those countries do business and all the pitfalls you might face. 

“So, as a micro business, to work with Business West and the expert team overseeing the marketing campaigns in China means we have the best possible chance of success without costing us time, money and stress that we can’t afford.”

James Monk, Director of Commercial Services at Business West said:

“In 2019, China was the UK’s sixth largest export market, so this program is a fantastic opportunity for South West food and drink companies looking to expand their company in a lucrative market.”

“Food and drink in the UK and the South West are recognised globally for its high quality and demand for authentic British food products from China has been soaring in recent years.”

“I would encourage businesses in the region looking to grow their brand internationally, to get in touch to discuss the opportunity or apply today to be part of the exciting program.”

Businesses can apply online by following this link and applications to join the Great British Food Store in China close on 16th November.

To learn more about this exciting opportunity and to meet the team behind the store, interested businesses are encouraged to join a free webinar taking place on 11th November. More information can be found here.

Do you want to join the conversation?

  
Sign up here
  

CATEGORIES

  • Blog
  • China Ready
  • Events
  • Exporting to China
  • In The News
  • Latest News
  • ORM in China
  • Project Latest
  • Projects
  • Uncategorized
  • WeChat

RECENT POSTS

  • Happy Chinese New Year – The Year of the Rabbit January 19, 2023
  • Skincare brand Emma Hardie Launches Multi-Channel E-commerce Strategy in China with Regroup October 21, 2022
  • REGROUP CHINA SUPPORT LUXURY KNITWEAR BRAND JOHN SMEDLEY IN CHINA June 21, 2022
  • Regroup Launches Hoffmann Neopac AG Chinese web site and WeChat presence June 14, 2022
  • Why should 618 be a key date in the retail calendar for global brands? June 6, 2022

Address

Address:

Regroup London:
1 Fore Street Avenue, London, EC2Y 9DT

Regroup China:
13 Floor, East Ocean Center, Yan-An Road (East) 588, 200001 Shanghai, China

Room 1107, T.P.Plaza, Liu Hua Road 9/109, 510010 Guangzhou, China

Regroup Germany:
Schlachte 39, 28195 Bremen, Germany

Email

EMAIL:

info@regroup-china.com

Phone

PHONE:

Regroup London
+44 (0) 207 458 4147

Regroup Germany
0049 (0)421 1769 1233

ABOUT US

Formed by experienced technicians and digital marketers, Regroup China is a specialist digital agency committed to helping Western-brands define and action strategy for growth in the World’s largest online marketplace.

#Rethinkchina

OUR SERVICES

  • Market Entry Strategy
  • Achieving Fame
  • Building Sales
  • Design & Build
  • Reputation
  • SEO for China
  • PPC for China
  • WeChat
  • Weibo
  • Weibo Account Set-Up
  • Weibo Advertising
  • Baike Set-up

AHK Greater China partner

Twitter Feeds

Instagram

© Copyrights 2019 Regroup China. All Rights Reserved
Privacy Policy